7 articles
Writing by Matthew Brunken
Long-form articles rooted in Nebraska: what I'm learning, explained as clearly as I can.
Latest: Reputation
What your name says online when you run a local businessWhy customers search for the founder as well as the business, what they usually find, and practical, honest steps local business owners can take to make their name accurate, positive and easy to verify.7 min
Perspective
What running taught me about running a businessA runner and founder's perspective on what endurance training and building small companies have in common — consistency, pacing, recovery, honest measurement and patience.
7 min
Industry
Why trade certification matters — and why I helped build one for grill serviceWhat a good trade certification does for customers and technicians, what separates a credible credential from a badge, and how the American Grill Service Institute approaches grill service certification.
7 min
Grills
Grill safety checks: gas leaks, grease and flare-ups explainedA plain-English safety guide for home grills — how to check for gas leaks, why grease causes most flare-ups, what to do in a grease fire, and the inspection points a trained technician looks at.7 min
Business
Starting a home service business in Nebraska: what I'd tell a first-time founderA practical, founder's-eye guide to launching a local service business in Lincoln, Omaha or anywhere in Nebraska — picking a narrow service, pricing it honestly, getting the paperwork right, earning reviews and building systems before you need them.
7 min
Grills
How often should you clean your grill? A deep-clean guide for gas, pellet and charcoalWhy grease and carbon build up where you can't see them, how often a grill really needs a deep clean, what a thorough clean includes and what you can safely do yourself between professional visits.
7 min
Home health
Dry vapor steam mattress cleaning: why we built a mattress-only service around itWhat dry vapor steam is, why it suits mattresses better than wet extraction, how a five-step mattress sanitation works, and how to keep a mattress cleaner between professional visits.